This is BILLA.
For 70 years, BILLA has been an integral part of Austria. Then and now, we are committed to finding solutions with the goal of enabling a fuller life for everyone. With around 1,300 stores across Austria, BILLA is an important local supplier and promises a delightful shopping experience with a selection of over 30,000 different products. To ensure this, more than 30,000 employees and about 1,800 apprentices work in the stores, in field sales, and at the headquarters. Key strategic focuses such as plant-based products, regionality, sustainability, and digitalization are actively promoted by us. Our employees make our company one of the most successful in our country. This creates an environment that offers all employees optimal working conditions, equal opportunities, and creative freedom. We are particularly committed to the compatibility of work and family, as well as diversity – not only in our career paths but especially in our teams.

This is the Workshop.
The food retail sector is developing dynamically. Digitalization, the central role of sustainability along the entire value chain, generational change and the transformation of the world of work are changing the framework conditions of retail and the needs of customers. The foundations for the future of food retail in Austria are being laid today.
As part of the workshop, students have the opportunity to deal with challenges at BILLA Austria. For one day, they slip into the role of a BILLA strategist and deal with challenges and solutions, as well as new retail concepts and their rollout.

The joint workshop is intended to support students in methodically developing a holistic strategic concept and a solution approach for complex issues. In particular, the focus is on practical relevance. What critical questions do decision-makers face in practice? How can we anticipate these as a project team and address them correctly?